There are FOUR CORE LIFESTYLES and corresponding FASHION ARCHETYPES:
- Lifestyle P = Fashion Archetype P
- Lifestyle C = Fashion Archetype C
- Lifestyle S = Fashion Archetype S
- Lifestyle M = Fashion Archetype M
FASHION ARCHETYPE P
P here stands for 'Pleasing & Pleasure Seeking.' This type is motivated by what is pleasurable and fun. They strive hard to be accepted by pleasing others.
FASHION ARCHETYPE C
C stands for 'Comfort Seeking.' This type is always looking for what gives them a feeling of comfort and reassurance. They are usually even-keel and only become resistant when their personal boundaries are threatened.
FASHION ARCHETYPE S
S represents 'Superiority Seeking.' This type strives to be the best in everything and will climb every mountain to get to the top! Think Superwoman! Their primary interest is to win over others and they are motivated by challenges.
FASHION ARCHETYPE M
M type stands for 'Management and Control Seeking.' This type is motivated by creating order in their world, asserting dominance and mastery over situations. While they like to be the one in control, they are usually uncomfortable being managed.